Privacy Policy

We collect information that you provide directly to us, including when you:

• Register or create an account
• Submit an online consultation or medical questionnaire
• Request treatment, refills, or follow-up care
• Place an order through the Services
• Communicate with us or our support team via forms, chat, SMS, email, or phone
• Participate in surveys, research, promotions, or feedback requests
• Upload documents, images, or other content through the Services

The information you provide may include:

• Identifiers and basic details - such as your name, date of birth, mailing address, billing address, email address, and phone number.
• Account details - such as your username, password, and account preferences.
• Billing and payment information - such as your shipping address and partial payment card details (full card numbers are collected and processed by our payment processors, not by us directly).
• Commercial information - such as details about products or services you have purchased, subscribed to, or considered; order history; and related transaction details.
• Demographic information - such as your gender, age range, and similar information when you choose to provide it.
• General location information - such as your city, state, or ZIP code when you provide an address or use the Services.
• Information about others - such as emergency contacts or if you ask us to share records with another healthcare provider.
• User-generated content - such as reviews, testimonials, survey responses, or other content you submit for display or feedback purposes.

In the course of providing telehealth and related services, we may collect Sensitive Personal Information, including:

• Health information - such as your symptoms, medical and treatment history, current medications, allergies, lifestyle details, mental health disclosures, substance use, relevant physical characteristics (e.g., height, weight), lab results, images or photographs you upload, and other clinical information you provide.
• Insurance information (if you choose to provide it), even though our services are cash-pay only.
• Login credentials - username and password, where applicable.
• Identity verification data - such as images of your ID, date of birth, and any other information required to verify your identity or eligibility.
• Sensitive demographic information - such as race or ethnicity, if you choose to provide it and where permitted by law.
• Communications content - such as the content of messages you send to us or through the Services, including secure messages with our support team.

Some of this information may also be considered "protected health information" ("PHI") under US health privacy laws when it is handled by our affiliated clinical provider or our licensed pharmacy partner. In those contexts, their Notice of Privacy Practices and HIPAA obligations apply. Where L'vae acts as a business associate or service provider to those entities, we process PHI only as permitted by law and by our agreements with those entities.

When you use the Services, we and our service providers may automatically collect certain information about your device and how you interact with the Services ("Usage Information"), such as:

• IP address
• Device identifiers (e.g., mobile ID, advertising ID)
• Browser type and version
• Operating system and platform
• Language settings
• Referring and exit pages
• Pages viewed and links clicked
• Date and time of your visit
• Time spent on pages and navigation paths
• Error logs and diagnostic information

We may also infer general location (e.g., city, state, or ZIP code) from your IP address to help us comply with state regulations and present relevant content.

If you interact with us on social media platforms (for example, by "liking", "following", commenting or messaging us), we may collect information such as your:

• Name or handle
• Profile information
• Content or messages you send to us
• Any information you choose to share publicly in that context

If you access the Services using a third-party login (such as a social provider), you may allow that provider to share certain information with us depending on your settings. We encourage you to review the privacy settings and policies of those third-party platforms.

We may receive information about you from:

• Our affiliated clinical provider - such as clinical notes or visit status, to help coordinate your care or manage subscriptions.
• Our licensed pharmacy partner - such as dispensing status, shipment confirmation, or medication history relevant to our Services.
• Laboratory partners - such as test results and associated data.
• Analytics, marketing, and advertising partners - such as inferred interests, engagement data, or audience segment information.

We combine this information with other data we collect to operate, secure, and improve the Services.

• Operate, maintain, and support the Services
• Facilitate telehealth consultations and coordinate with our affiliated clinical provider
• Transmit prescriptions to our licensed pharmacy partner
• Arrange diagnostic testing and manage results
• Process orders, subscriptions, and payments
• Manage your account and preferences
• Communicate with you about your care, orders, and use of the Services
• Verify your identity, age, or eligibility where required

• Monitor and analyse usage trends and performance
• Conduct internal research and product development
• Improve clinical questionnaires, user flows, and overall experience
• Test and implement new features or services
• Generate aggregated or de-identified statistics and insights

• Send you emails, SMS, or in-app messages about products, services, promotions, or content that may interest you (in accordance with your preferences and applicable laws)
• Tailor and deliver advertising on our Services and on third-party platforms (for example, Google Ads, Meta, TikTok, and similar networks)
• Measure the effectiveness of campaigns and content

You can opt out of certain marketing communications and some targeted advertising as described in "Your Rights and Choices" below.

• Comply with applicable laws, regulations, and reporting obligations
• Respond to lawful requests, subpoenas, or legal processes
• Detect, investigate, and prevent fraud, abuse, security incidents, and other harmful activity
• Protect the rights, property, and safety of L'vae, our users, our partners, and the public
• Enforce our Terms of Use and other agreements

We may combine information from different sources and use or disclose it in accordance with this Privacy Policy. We may also create aggregated or de-identified data that cannot reasonably be used to identify you and use or disclose that data for any lawful purpose.

We use analytics providers (such as Google Analytics and similar tools) to help us understand how users interact with the Services. These tools may use cookies, device identifiers, and similar technologies to collect and analyse data such as:

• Pages visited and actions taken
• Time on site
• Referring and exit URLs
• Device and browser details

To learn more about Google's practices and your choices, you can visit:

• https://policies.google.com/privacy
• https://tools.google.com/dlpage/gaoptout

You may also manage certain analytics and ad settings via your device or browser-level controls.

We may work with advertising networks, social platforms, and other partners (for example, Google Ads, Meta, TikTok, and similar services) that use cookies, pixels, and related technologies to deliver more relevant ads to you on our Services and elsewhere online.

These ads may be based on factors such as:

• The content you view on our Services
• Your interactions with our emails or ads
• General location, device type, or inferred interests
• Information we obtain from our advertising partners

We may also share hashed or pseudonymised identifiers (such as an email address in hashed form) with select partners to help match our promotions to appropriate audiences.

Certain of these activities may be considered "selling" or "sharing" of personal information for targeted advertising purposes under some US state privacy laws. See "Your Rights and Choices" and "Privacy Information for California Residents" for opt-out options.

We may share information within Praventis Group LLC and any affiliated entities for operations, compliance, and service-improvement purposes.

We share information with:

• Our affiliated clinical provider - to schedule and conduct telehealth visits, assess your suitability for treatment, manage refills, and coordinate care.
• Our licensed pharmacy partner - to fulfil prescriptions, manage refills, handle dispensing logistics, and resolve medication-related queries.
• Laboratories and diagnostic partners - to order tests, receive results, and display them through the Services where appropriate.

These entities are responsible for their own privacy and security practices and may provide additional notices (for example, a HIPAA Notice of Privacy Practices).

We engage third-party vendors to perform services on our behalf, such as:

• Hosting and cloud infrastructure
• Payment processing
• Email, SMS, and push notification services
• Analytics, A/B testing, and performance monitoring
• Security, fraud prevention, and identity verification
• Marketing and advertising support
• Professional advisors (such as legal, regulatory, and accounting firms)

These service providers are authorised to use your information only as necessary to provide services to us and are bound by contractual obligations to protect it.

As described above, we may share limited information (such as hashed contact details, cookie identifiers, or Usage Information) with advertising partners to facilitate measurement and delivery of relevant ads. See "Your Rights and Choices" for how to opt-out where applicable.

We may disclose or transfer your information in connection with:

• A merger, acquisition, or corporate restructuring
• A financing, sale of assets, or similar transaction
• Bankruptcy, insolvency, or receivership

If such a transaction occurs, the successor entity may continue to use your information as described in this Privacy Policy, unless you are notified otherwise and given appropriate rights.

We may access, preserve, and disclose information if we believe it is reasonably necessary to:

• Comply with laws, regulations, subpoenas, or court orders
• Respond to governmental or regulatory requests
• Enforce our Terms of Use and other agreements
• Investigate and address suspected fraud, security issues, or misuse of the Services
• Protect the safety, rights, or property of L'vae, our users, our partners, or others

We may share your information for other purposes when you explicitly direct or consent to us doing so (for example, if you ask us to send your records to your local doctor).

To the extent our use of cookies or advertising technologies is considered a "sale" or "sharing" of personal information under applicable US state laws, you may opt out by:

• Emailing us at optout@lihv.com with "Opt-out of Targeted Advertising" in the subject line; and
• Adjusting your cookie settings using your browser or device controls and any available on-site cookie banner.

We also endeavour to honour legally recognised browser-based preference signals (such as Global Privacy Control) where required by law.

Even if you opt out, you may still see ads online, but they may be less tailored.

You can opt out of marketing emails by clicking the "unsubscribe" link in those emails or by emailing optout@lihv.com.

You may opt out of SMS marketing by replying STOP to our message or contacting us at optout@lihv.com. We may still send you transactional or service-related communications (for example, about your orders, prescriptions, or account).